Is it possible to sell a more expensive coaching program or online course faster, more sustainably and easily than a cheaper one? Jen Berson had all but given up hope that it was even possible. After 2.5 years of struggling to "launch" her online course, she was sad, mad and frustrated that despite investing heavily in videos and ads and all the latest internet marketing hype, she STILL couldn't get anywhere near her sales goals. How could someone so driven, so smart and so committed struggle THIS hard when people with less expertise, credibility and crappier programs were crushing it? Listen to Jen tell the story in her own words of how she went from the angst of struggling to sell to having clients cry with joy (literally) while handing over credit card details for her MUCH more expensive program. Because once she learned how to communicate her value, her price was practically irrelevant.